My Frame Update
Since a lot of people have been asking, allow me to give you a brief update on the My Frame issue. At 12.30pm today Central Australian Time Apple removed our application from the store . This is bad of course, but at least it puts to rest all the conspiracy theorists who say this was a PR stunt. Honestly you’d have to be pretty stupid to ruin your entire development career on a stunt like that, so I have no idea why people would even jump to that conclusion, but this is the internet after all.
Apple did not call us, or send us any emails explaining what happened. In fact if you ignore Steve’s reply to my enquiry, we’ve had NO official written correspondence with Apple whatsoever, so far they have yet to put anything in writing.
So how do we feel? I should start with the obligatory Alice in Wonderland quote:
We’re all mad here
That pretty much sums up our feelings. When I say ‘our’ I’m talking about the developers and designers who worked damn hard on My Frame. Groundhog’s official position is a little more measured, but is definately worth explaining:
So for what it’s worth we only want 2 things from Apple. Clarity & Consistency. That’s it, then let us do our job and ultimately the customer will decide if we did it well.Clarity about what we can and can’t do or develop before we spend 100s of hours and tens of thousands of dollars doing what we believe to be right.Clarity when we’ve done something wrong as to exactly what it was and how do we fix it.Consistency of communication and process. As an enterprise software development company, we spend half our lives working with clients to educate them about this.Apple for one should know that software development succeeds or fails on the basis of shared understanding of requirements, consistently applied process and clarity of communication.So when is it ever acceptable to make up the rules as you go along, don’t communicate change of requirements until you feel like it, and then to threaten to retrospectively penaliseanyone who inadvertently broke the rules they weren’t informed about.