Now That The Dust Has Settled
A wise man once said ‘never pen a word in anger’, he was going to say more, but I punched him in the face. Years later I realised his advice was straight and true, unlike his nose. Jokes aside I thought I’d give a quick update on the My Frame situation, and also what our plans are for the future. Since some people are confused by the hierarchy of Shiftyjelly, Groundhog Software, and myself, allow me to explain. I work at Groundhog Software as my full time job, we do custom software solutions for almost any environment (be it Enterprise Java, SOA integration or iPhone applications). Shiftyjelly is just a part time company I run with 3 other mates (a programmer and 2 designers) That history lesson is important in understanding that each of us is going to respond to Apple differently. So My Frame and Tennis Stats are Groundhog Software products, while things like Pocket Weather HD were made by Shiftyjelly.
In terms of My Frame Apple has now contacted Groundhog via email and we are setting up a phone call so we can discuss the situation and come to an amicable conclusion. While that doesn’t excuse them for how they treated us, we are glad to see that they are taking steps to address it, and they’ve even allowed us to submit a modified version of My Frame back to the store. We hope that they’ll give us enough clear guidance so that we can develop future version of My Frame without fear of wasting valuable time and effort. Only time will tell, but these are certainly some positive steps.
In terms of Shiftyjelly our Pocket Weather AU HD product skyrocketed up to be the #1 paid app here in the Australian app store. That’s not us bragging, but it’s an important consideration in what we’re going to do going forward. I freely admit I considered pulling all of our Shiftyjelly applications from the store out of protest, and throwing in the towel. Having taken a few days to cool down though, I realised that wouldn’t be fair to all our customers who have supported us over the years by buying our products, and helping us improve them. You have to go where your customers are, and it would be naive of us to think that anything we did would convince many of them to switch their phones. In all fairness we make money off those products as well, which while it’s not our primary concern or goal, certainly helps when you have 2 kids in nappies. So we’re not changing our development strategy, but we have made one key decision: we are going to try our best to bring Pocket Weather AU to the Android platform. Partly out of protest, but also because Android is growing (albeit slowly) here in Australia. We’re not going to make anywhere near the money we do on our iPhone product (we may not even pay back the costs of buying development handsets) but it’s something we feel is the right thing to do. There will be some hurdles to overcome, like the fact that Google currently doesn’t allow Australians to sell paid apps in it’s store, and the fact that the Android handset market is a lot more fragmented, but we don’t care, we’re going to try it anyway
So in short all our iPhone/iPad customers can relax, we’re not leaving you, and all those who have emailed us about Android we are listening, and hope to bring you something this year. If you’re an Australian Android user, how about helping us out by participating in this forum: http://forums.whirlpool.net.au/forum-replies.cfm?t=1432091