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May 23, 2009

2

Lite Is The New White

by shiftyjelly

We’re proud to announce the first of our new applications on the iTunes Store was released today: Pocket Weather AU Lite. It’s basically a slimmed down Pocket Weather AU that we’ve released free of charge. We’ve only removed features though, not crippled it, so if all you want is forecast information and the default skin then this app would suffice. We are of course hoping that it will get the Pocket Weather name out there and result in more sales of the full version, but as with everything we do, this is an experiment that we are all very excited to see the results of.

Features:

  • Forecast & observation data for hundreds of areas around Australia (every single location that the BOM has, we have)
  • Automatically find your local weather using your current location
  • Last update is always cached, so you don’t need a network connection to check the weather for the week, once you’ve got it once.
  • Updates are tiny (less than 10kb) so you don’t have to worry about your iPhone data cap.
  • A free piece of Pocket Weather Goodness for all to try.

Why Should I Upgrade?:

  • Animated rain radars to tell you if you’re about to get rained on
  • Animated synoptic and satellite charts to marvel at Australia wide weather
  • Landscape weather view, see it all in one easy to read screen
  • Sunrise/sunset times for planning all sorts of activities
  • 3 more skins to choose from to make the application look just the way you want it to
  • Tidal information for hundreds of locations around Australia (for the fishermen/boaties out there)
  • Ability to customise the application to just the way you want it, like being able to open straight to your favourite location
  • Warm fuzzy feelings knowing that you have done your bit by supporting Australian Developers!

So if you already if you’re already a Pocket Weather Addict, you now have a free version that you can recommend to all your cheap-skate friends. We love all our fans, and we’re sure you’ll help us get this Lite version noticed.

Web Site

iTunes Link

In other minor news: version 1.4.1 of the full version is currently under review by Apple, and contains a few important fixes, so watch out for that one soon as well!

2 Comments Post a comment
  1. David
    Jun 4 2010

    How has your experiment been paying off? Did you find having a ‘lite’ version has been beneficial? thanks.

  2. Jun 4 2010

    Yes as a matter of fact the Lite version has been one of the best things we’ve done. It let’s people try out Pocket Weather without any real restrictions, and for as long as they want (they simple don’t get some of the more advanced features). The majority of our lite users upgrade to the full version!

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