Stating The Obvious
Something happened to me today. I was browsing the app store and came across this (iTunes link). 3 years ago we wouldn’t have thought much of that. $AUD60 was a reasonable price for a decent mobile application, and you expected design like that on your phone. It was a phone after all, those things are limited!
Today we have this (iTunes Link). It costs $AUD5.99 and looks (in my biased opinion), damn hot. I know it’s stating the obvious, but we have come a long way in the mobile world. The iPhone and App Store that followed it has changed customers expectations forever. Now at the ‘premium’ price of $5.99 customers expect a designer to be involved, they expect the app to work well, to be easy to navigate and to look good. In short they expect nothing short of a desktop application experience, but tailored for their mobile device. They no longer think of their mobile phones as ‘limited’ just ‘smaller’.
Personally I couldn’t be more excited, bring on iPhone OS 4.0, bring on Android 3.0, bring on the portable personal computer revolution!