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September 6, 2010

16

Crossroads

by shiftyjelly

There are times in everyones lives, where you stand at a fork in the road, looking at two differing directions, and having to choose one. ShiftyJelly found itself at just such a point a month or so ago. We have been in the App Store now for two years, working on our apps in our ‘spare time’ while all working full time jobs. The problem is that we don’t really have spare time, that’s just a euphemism for time that we really want to be spending with our families, friends and having fun. Sure we’ve had fun doing this, but it was really starting to wear us down. The last few releases of our products have contained some fairly obvious bugs and it was getting harder and harder to maintain the motivation to open the laptop at 11pm at night and start coding. We are insanely passionate about quality, so this was really starting to get to us.

Introduction aside, we stood at a fork. In one direction was either selling or shutting down ShiftyJelly, in the other was resigning from our full time jobs and taking the leap into doing this full time. In truth there was only one option, but it was not an easy one. To those of you who think we sold out or were going to shut down, shame on you! We resigned our jobs, and it’s full steam ahead!

So what does this mean? Initially it means that we’ll be busy looking for office space, sorting out legal documents, registering various bits and pieces, so we’ll be distracted for a little while. Once the transition period is over though, it means that ShiftyJelly is about to bring it’s A game. No more late night rushed releases, no more cutting corners, just pure unadulterated awesomeness. If you’re one of our competitors, consider yourself on notice. If you’re one of the many companies we turned project work down for, we will now consider it. Best of all, if you’re one of the people that has purchased one of our applications, or supported us, we’re finally going to be able to devote 100% of our time and energy into making products that blow your mind. We’ll also be updating all of our existing products to finally make them what we’ve always wanted them to be, not just what we had time for them to be.

We’ll be keeping you up to date over the next few weeks as we make the transition, but for now we leave you with this teaser image. Who could that be in the shadows…

Shifty Eyes

16 Comments
  1. Gehan
    Sep 6 2010

    Good for you, chaps. Best of luck!

  2. Jason
    Sep 6 2010

    Good luck!!
    I’m sure you guys will kick arse!

  3. Stephen
    Sep 6 2010

    I wish you well with your new venture! I’m glad you’re staying with us. 🙂

  4. Sep 6 2010

    Oh congrats! Only slightly jealous 😛

  5. Simon H
    Sep 7 2010

    Awesome! Can’t wait to see whats next. Good luck guys!

  6. Andy
    Sep 7 2010

    Good luck guys. I have all your apps and will continue to buy in the future as a show of support to Aussie devs.

  7. Sep 7 2010

    Nice stuff guys.
    As one of the people who enquired about you writing an app for us (we put it on the back burner for now) I’ll let my boss know you’re available, for when we’re ready.

  8. Scott
    Sep 7 2010

    Congratulations guys! I will happily continue to support Shifty Jelly in its endeavours by purchasing your new apps. Happy to be a part of your journey and to support Australian developers!

  9. Sep 7 2010

    Good on you!! Pocket Weather is awesome! Best of luck!

  10. Greg
    Sep 8 2010

    Congrats guys, all the best

  11. Sep 9 2010

    You’ve made the right choice. Good luck guys!

  12. Shirrana
    Sep 10 2010

    Great news! I will be looking forward to your new apps.

  13. Sep 13 2010

    Cool
    I look forward to your continuing and growing success, and to great news Apps!

  14. Sean
    Sep 16 2010

    excellent news guys, all the best!
    Looking forward to seeing some android derivatives!! 😉

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