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October 6, 2011


by shiftyjelly

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

It’s the quote that made us take a leap and start our full time career at Shifty Jelly, and it’s quote I won’t soon forget. If you’re living on the moon and haven’t watched the video it came from: it’s here.

Thanks for everything Steve.

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